Who is attending?

Think about the people in your audience and characterise the group.

Give your audience a title

List all relevant subgroups separately.

Presentation GOals

Define the group/groups that will be in attendance.

Note

Complete steps 1 and 2 on your first sheet of paper (Presentation Goals sheet).

Attendees

Example: Group of leaders from the same industry
Example: Mixed group of finance team and marketing team

Should you work with subgroups?

Sometimes your audience is not homogeneous and you face varying levels of knowledge, needs and motivations. In that case, I recommend identifying different subgroups within your audience. Maybe most importantly, you need to decide how you prioritise these subgroups and if you have different goals and calls-to-action for each subgroup.