3

7

Let's meet your audience.

Assessing audience demographics helps you strike the right tone.

Create a separate sheet for each subgroup.

Audience overview

Consider the following questions about your audience.

Note

Complete steps 3, 4 and 5 on a second sheet of paper (Audience Overview sheet).

Demographics

What is their age range?
What is the gender composition?
What is their educational background?

Work

What are their job titles and responsibilities?
What kinds of organisations do they belong to?

Drivers

What are they trying to achieve?
How do they measure success?
What is standing in their way?

Do you need help

from a presentation consultant?