4
7

What is your audience's baseline?

Think about how your audience thinks, feels and behaves in relation to your topic.

Create a separate sheet for each subgroup.
Audience overview

Consider the following questions about your audience.

Note

Complete steps 3, 4 and 5 on a second sheet of paper (Audience Overview sheet).

Think

  • What does your audience already know about your topic?
  • Are they familiar with you and/or your organisation?

Feel

  • What emotions does your topic evoke in your audience?
  • What expectations might they have?

Do

  • How are they currently addressing the relevant issue at hand?
  • What tools do they use?
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